Setting the goal: a global career in sports
Sara’s decision to pursue her studies at Jamk were driven by a deep passion for the sports industry and a well-defined career goal. After careful research, Jamk and International Business degree programme stood out as the ideal choice for her. "I knew that my ultimate goal was to pursue a career in the professional sporting industry, and after my research, I found out that Jamk was the better match for my academic studies," she shares.
The Sport Business track offered by the IB programme attracted Sara’s interest due to the various career and networking opportunities it provides within the sports industry. “Pursuing a degree in Sport Business was a no brainer for me, as I am fascinated with the business side of the sporting industry and wished to expand my knowledge on branding and brand development around professional sports organizations and specifically athletes.”
According to Sara, choosing the Sport Business track at Jamk is an excellent choice for those committed to building a career in this competitive industry. It offers a unique and enriching experience, connecting students with diverse cultural backgrounds and career paths. “Choosing to major in Sport Business at Jamk is one of the best decisions you can make—the program is well-structured and informative, and if you take full advantage of the school's resources, it can help you grow not just as a student but as a future professional in the industry,” Sara explains.
#WomenInSports
Goal-oriented Sara has been able to combine her passion for social media marketing and digital communications with the world of professional sports by utilizing the networking opportunities provided by the faculty. “Your achievements outside of academics—such as networking, gaining hands-on experience, and actively engaging with the industry—will play a key role in making you stand out to future employers in the sports world.” Her experience in the program has reinforced her belief that hard work and dedication can break barriers in this challenging yet rewarding industry. She added that "the sports industry is a male-dominated field, and through my studies and in my own career, I wish to show that women can work in such a field and feel empowered and be successful".
Lifelong connections and mentorship
One of the highlights of Sara’s studies has been the strong sense of community and support she’s found among her peers. "Sharing the same experiences allowed us to relate to and rely on each other, and what started as simple connections in the first week quickly grew into unbreakable bonds. I truly believe that the friendships you build during your studies will last a lifetime—I can’t imagine my life without them anymore." she reflects.
Alongside her peers, the Jamk faculty has made an impact to Sara’s journey and helped to shape her career path though encouragement and providing valuable working life opportunities. “The IB and Sport Business faculty members have been an incredible source of guidance, always ready to offer advice and support. They've not only been great mentors but also some of my biggest cheerleaders.” Sara says.
Scoring big with Sara’s tips
Sara shares that she has gained invaluable industry knowledge essential for success in both Finnish and international sports industry. “Jamk is the perfect choice for those who aspire to become valuable assets in the field. The Sport Business program offers excellent national and international opportunities, making it a great path for anyone passionate about the industry,” Sara summarizes. She also highlights that being a student at Jamk built her confidence in taking the necessary steps in her career to build her CV and in turn has successfully gotten job opportunities at FCAA Oy and at JYP Jyväskylä Oy (SM Liiga).
Sara’s tip for future students is to be active, build your network, to volunteer in the sports industry and to contact Sport Business students and alumni. “If you're considering this major and need advice or recommendations, I highly encourage reaching out to current students or alumni. Choosing to study Sport Business at Jamk is one of the best decisions you can make for your future,” Sara concludes.
