Sport Business Research

Big and medium size sporting events provide both direct spending opportunities for sport tourists and indirect benefits for the hosting economy such as post-event tourism related destination awareness and improvements in infrastructure. Sport Business by Jamk has researched multiple sports events from different viewpoints, including e.g. fan surveys, customer satisfaction surveys, economic impact studies, brand image and customer experiences. The research data has given different sport organisations an opportunity to develop their events further, and due to the online Webropol survey model, react instantly to the customer feedback.

Jamk's BBA studies offer you an opportunity to specialize in Sport Business. This, together with our Sport Business Management MBA programme, offers you a comprehensive deep-dive into the world of sport business management. The studies are conducted in English with a heavy focus on internationalization. 

Both degree programmes are continuously developed in co-operation with sport organizations and businesses. Modern sport business study methods have been integrated into the courses.

Jamk is committed to the growth and development of esports. The Sport Business by Jamk team, in collaboration with the GamePit by Jamk team, researches and develops esports business, player, and coaching expertise. Active collaboration with industry players (e.g., ENCE), Jamk's GamePit Pro esports facility, and course implementations offer students and the business field interesting and new knowledge related to the growth of the industry.

During the many years of collaboration with the WRC Secto Rally Finland organizer AKK Sport Ltd., our Sport Business team has conducted several research projects involving rally organizer's strategic business partners, event economic impact for the host city region, rally brand image and spectator values, non-spectator survey, and multiple customer surveys. This long term collaboration with the WRC Secto Rally FInland organizer is a good example of determined event development by using research data.