Influence Marketing for Industrial Business, 3 ECTS (School of Technology)

The objective of this course is to acquaint students with the role of influence in marketing and how influencer marketing strategies can be used to meet business objectives. An emphasis is placed on the role of culture and influence in industrial business, although the topics are also studied in the context of business-to-consumer marketing.
 

Welcome to our Summer School, one of the best experiences of your life! 

Monday, 13 May

9:00 - 10:10 am 

• Starting of the course by Dr. Don Roy
• General arrangements and Finland-Jyvaskyla-Jamk presentation by Mrs. Anneli Kakko

10:20 - 11:30 am

• Introduction to Influence Marketing by Dr. Don Roy

11:30 am - 12:30 pm

• Lunch

12:30 - 1:40 pm

• Dimensions of National Culture by Dr. Don Roy

1:50 - 3:00 pm

• Principles of Influence by Dr. Don Roy

Tuesday, 14 May

9:00 - 10:00 am

• Team building exercise

10:10 - 11:15 am

• The Strategy of Influence by Dr. Don Roy

11:15 am - 12:15 pm

• Lunch

12:15 - 1:15 pm 

• Who Has Influence? by Dr. Don Roy

1:30 - 2:00 pm

• Bus transportation from Jamk F1 outdoor to Muurame

2:00 - 4:00 pm

• Harvia Company visit in Muurame 

4:45 - 5:00 pm

• Bus transportation from Muurame to Vaajakoski

4:25 - 4:45 pm 

• Visit Panda Chocolate factory store

4:45 - 5:00 pm

• Bus transportation from Vaajakoski back to Jamk

   

Wednesday, 15 May

9:00 - 10:10 am 

• Case assignment and discussion

10:20 am - 11:30 pm

• Final assignment work session (Part 1) by Dr. Don Roy

 11:30 am - 12:30 pm 

• Lunch

 12:30 - 1:40 pm 

• Implementing an Influence Marketing Campaign by Dr. Don Roy 

1:50 - 3:00 pm

• Final assignment work session (Part 2) by Dr. Don Roy

Break

 6:20 - 6:50 pm 

• Walk to Jyväskylä harbor

7:00 - 10:00 pm

• Rhea cruise with dinner at Lake Jyväsjärvi and Päijänne (own cost, TBD - if you 
  have not yet informed please do it now do you take part or not in this cruise)

Thursday, 16 May

8:15 - 9:00 am

• Bus transportation from Jamk F1 outdoor to Suolahti

9:00 - 11:30 am

• Valtra company visit in Suolahti

11:30 am - 12:15 pm

• Bus transportation from Suolahti back to Jamk

12:15 - 1:15 pm

• Lunch

1:15 am - 2:05 pm

• Determine Success: Measurement by Dr. Don Roy

2:15 - 3:00 pm

• Final assignment work session (Part 3) by Dr. Don Roy

Friday, 17 May

9:00 - 10:00 am

• Final assignment work session (prepare for presentation

10:10 - 11:40 am

• Final assignment presentations

11:40 am - 12:00 pm

• Feedback and ending of the course

12:00 - 12:45 pm

• Lunch

We reserve the right to modify the programme.

Jyväskylä has four beautiful seasons ranging from warm green summers to crisp white winters. The city, located in Central Finland, is surrounded by numerous beautiful lakes and scenic nature. Finland and Jyväskylä are safe places to study and live in. Jyväskylä is a city of students, where every 3rd person that you pass by is a student. The city is very dynamic. Take a look at the sports and cultural activities, not to mention the restaurants and cafés. One of Jamk’s international students was very surprised to get her lost wallet back. This can actually happen in Jyväskylä! Honesty is the hallmark of Finnish culture.

• a pocket size metropol with a lively urban centre
• all the services, shops, schools and work are close at hand
• a wide variety of leisure and sport activities
• a modern centre for industry and learning
• situated between lakes and hills
• population over 140,000