Single course
Corporate Diplomacy
Content
The course covers corporate diplomacy definitions, functions, integration within firms, the role of network theory, stakeholder management, shared value creation, and advocacy through tools like lobbying and negotiation, with continuous attention to LaLiga as a key case study.
Objectives
Corporate diplomacy has emerged as a strategic management tool that enables companies operating abroad to secure institutional roles and legitimacy akin to those traditionally associated with state diplomacy. By engaging in strategic relationship-building with a diverse set of stakeholders -including governments, NGOs, local communities, and even competitors, - corporate diplomacy extends beyond conventional business operations. It encompasses managing corporate reputation, meeting societal expectations, and navigating complex regulatory environments to bolster an organization’s influence in international markets.
Upon completion of this course, students will be able to:
Understand the concept of corporate diplomacy, its history, and its functions in a global context.
Identify the benefits and challenges of integrating corporate diplomacy within organizations.
Analyze and apply core tools of corporate diplomacy, including intelligence, communication, and advocacy.
Evaluate stakeholder management and the creation of shared value as strategic elements in corporate diplomacy.
Design corporate diplomacy strategies to manage relationships, support corporate goals, and mitigate risks.
Apply these concepts through an in-depth case study of LaLiga, analyzing its role as a corporate diplomacy actor in global markets.
Implementation methods
Lectures combined with case studies, group exercises, and debates. Active learning through real-world business cases, role-play, and practical exercises.
Additional information
This course emphasizes hands-on learning and real-world applications of corporate diplomacy principles, integrating theoretical insights with practical training. Throughout the course, students will engage directly with real case studies, including an in-depth exploration of LaLiga as a corporate diplomacy actor and other ongoing examples.
Each session includes short activities and/or assignments that require students to apply specific corporate diplomacy tools (e.g., intelligence analysis, stakeholder mapping, negotiation planning) to real-world scenarios. These assignments not only build practical skills but also encourage students to think critically about the challenges and opportunities associated with corporate diplomacy in diverse business contexts. In addition, the course incorporates a negotiation role-play exercise, allowing students to experience firsthand the complexities and techniques involved in corporate diplomacy negotiations.
The course code is YH00CR67-3001. Use the code to view the course schedule at lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule.
If you are an unemployed jobseeker or an asylum seeker, the studies are free of charge. Studies are also free for people who have fled Ukraine and are in Finland with temporary protection -status. In these cases, you are to make online payment and use the secure email to submit the certificate without delay. After that you will be refunded. Instructions: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
More information: [email protected]