Single course

Corporate Diplomacy

Enrol
Credits
3 credits
Enrolment period
08.04.2025 - 19.05.2025
Duration
02.06.2025 - 18.06.2025
Study modes
Full-time studies
Field of study
Business administration
Price
60.00 €

Content

The course covers corporate diplomacy definitions, functions, integration within firms, the role of network theory, stakeholder management, shared value creation, and advocacy through tools like lobbying and negotiation, with continuous attention to LaLiga as a key case study.

Objectives

Corporate diplomacy has emerged as a strategic management tool that enables companies operating abroad to secure institutional roles and legitimacy akin to those traditionally associated with state diplomacy. By engaging in strategic relationship-building with a diverse set of stakeholders -including governments, NGOs, local communities, and even competitors, - corporate diplomacy extends beyond conventional business operations. It encompasses managing corporate reputation, meeting societal expectations, and navigating complex regulatory environments to bolster an organization’s influence in international markets.
Upon completion of this course, students will be able to:
Understand the concept of corporate diplomacy, its history, and its functions in a global context.
Identify the benefits and challenges of integrating corporate diplomacy within organizations.
Analyze and apply core tools of corporate diplomacy, including intelligence, communication, and advocacy.
Evaluate stakeholder management and the creation of shared value as strategic elements in corporate diplomacy.
Design corporate diplomacy strategies to manage relationships, support corporate goals, and mitigate risks.
Apply these concepts through an in-depth case study of LaLiga, analyzing its role as a corporate diplomacy actor in global markets.

Implementation methods

Lectures combined with case studies, group exercises, and debates. Active learning through real-world business cases, role-play, and practical exercises.

Additional information

More information: avoinamk@jamk.fi

The course code is YH00CR67-3001. Use the code to view the course schedule at lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule.

If you are an unemployed jobseeker or an asylum seeker, the studies are free of charge. Studies are also free for people who have fled Ukraine and are in Finland with temporary protection -status. In these cases, you are to make online payment and use the secure email to submit the certificate without delay. After that you will be refunded. Instructions: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…