Single course
Accessibility in Tourism Marketing Communications
Content
- Accessible marketing communications
- Accessibility and customer needs
- Website accessibility
- Accessible files
- Accessibility in digital marketing and sales channels
Objectives
The purpose of this course is to deepen your understanding in accessible tourism and marketing communications. You will learn how to assess and improve the accessibility of tourism company's marketing communications, with the main focus being on the accessibility of company's website content and services. After this course you will understand how to design and improve the digital marketing communications for tourism business according to accessibility principles, taking into account the needs of different customer target groups.
After this course you know how to consider the customer needs and accessibility principles in digital marketing. You know what digital accessibility is and can identify accessibility issues in digital sales channels. You know how to analyze the accessibility of digital content and marketing communication channels.
Implementation methods
The course is implemented online and it includes independent studying online, 2 virtual webinars and personal guiding session.
Additional information
More information: [email protected]
The course code is MT00CK84-3001. Use the code to view the course schedule at https://lukkarit.peppi.jamk.fi. NOTE! Online courses may not have a schedule. The schedules will be published at latest by 7th of November 2024.
If you are an unemployed jobseeker or an asylum seeker, the studies are free of charge. Studies are also free for people who have fled Ukraine and are in Finland with temporary protection -status. In these cases, you are to make online payment and use the secure email to submit the certificate without delay. After that you will be refunded. Instructions: www.jamk.fi/openstudies/free-of-charge