Specialise in Sport Business Management (MBA)

The Sustainable Sport Business Management module includes areas such as International sport events and tourism, Economic and financial management in sport, Strategic management in sport, Sport entrepreneurship and innovations, Sport marketing and sales, and Professional development. The modules cover both the national and international aspects of the sport business industry in advanced level.

Management studies are compulsory for all the business programmes in Jamk Master’s programme. These studies include Financial Management and Human Resource Management.

The Research and Development module aims to develop students’ competencies throughout the studies, in particular to conduct individual research in the field of sport business management. The module consists of Research-based development and Research method courses (either quantitative or qualitative research methods according to the thesis topic). An essential part of the research and development module is to gain understanding on how to use business intelligence in sport context.

Students have the possibility to choose elective courses from this Sport Business Management programme, such as Sport Venue Management and Legal Issues in Sport. Students can also select courses from other Master’s programmes from Jamk School of Business or Jamk School of Health and Social Studies. In addition to these, there are study options in abroad programmes such as the EASM Student Seminar.

The thesis is a research and development project which serves working life in the field of sport business management. It stresses practical application and supports students’ personal career development. The thesis combines the scientific and practical approach, and aims at developing the organizational goals of the selected sport organization.