Sustainable Marketing and Sales

Sustainable Marketing and Sales aim to equip you with a thorough understanding of relationship marketing, enabling you to contribute to more responsible and ethical marketing practices while addressing environmental and socio-cultural concerns. You will understand the fundamental principles of sustainable marketing and sales and their impact on the environment and society. You will analyze and apply theoretical foundations of sustainable marketing and sales to real-world scenarios. You will learn from case studies and practical examples to make informed decisions in sustainable marketing and sales, considering both successful and unsuccessful approaches.

The competencies to be developed in this course encompass sustainable global business management, internationality, and multiculturalism.

Sustainable global business management:
You critically review and gain a comprehensive understanding of sustainable strategies and models for global marketing and sales. You apply multidisciplinary knowledge to develop sustainable marketing and sales solutions for businesses across various sectors.

Internationality and multiculturalism:
You demonstrate the ability to monitor global trends and developments within the sustainable marketing and sales domain. You stay informed about sustainable international industry standards, operate effectively, and adapt to international and multicultural work environments. You also recognize the significance of cross-cultural competency in sustainable marketing and sales endeavours. These competencies emphasize the importance of global awareness and the ability to thrive in diverse cultural contexts within sustainable marketing and sales.