Sport Marketing Online

The object of the course:
Student understands the basics of modern sport marketing principles and basics of sports organizations marketing operations.

Course competences:
Internationality and multiculturalism competence
Proactive development competence
Learning to learn competence
Ethics competence
Business competence

Learning objectives of the course:
The student is able to critically review, analyze and understand the marketing environment of sports industry and the interrelations of factors influencing on sports consumption and participation to sports activities and events. Student also recognizes how to apply sports marketing specific knowledge to analyze marketing operations of sports organizations and perform practical tasks to plan and implement strategic and tactical marketing operations in sport industry environment. Student understands the issues of ethical and social responsibilities and their impact to planning and implementation of sport marketing activities. Through a proactive participation and interaction with study activities in an intercultural settings student learns to work as team member and in group working practices together with peer students.